CHRO: Positioning that helped land a Fortune 500
A Chief Human Resources Officer preparing for a transition into a Fortune 500 C-level role needed to build visibility and demonstrate thought leadership to attract the right opportunities.
The Challenge
Understanding the problem
The CHRO had strong credentials but limited online visibility. Recruiters and board members couldn't easily find evidence of their thought leadership or strategic capabilities. They needed to position themselves as a C-level-ready executive with a clear point of view on HR transformation, talent strategy, and organizational leadership.
The Solution
Our strategic approach
We developed a strategic positioning plan focused on C-level readiness. This included: creating content that showcased strategic thinking around HR transformation and talent strategy; building visibility among executive recruiters and board members; establishing thought leadership through long-form articles on organizational leadership; and growing a targeted network of C-suite executives, board members, and Fortune 500 leaders. We also optimized their profile to clearly communicate their readiness for C-level roles.
The Results
Measurable impact and outcomes
Impressions - 12 months
180,645
Impressions over 12 months.
Profile Views - 12 months
4,238
Profile views over 12 months.
Conversations with other senior leaders leading to business outcomes
60
Conversations with other senior leaders leading to business outcomes.