CFO: Turning Expertise into Visibility
A senior financial services professional with extensive expertise needed to build online visibility to attract consulting opportunities, speaking engagements, and strategic partnerships.
The Challenge
Understanding the problem
Despite being a recognized expert in their field, the professional had minimal LinkedIn presence. Their insights and expertise weren't reaching their target audience of senior financial services executives, potential clients, and industry peers. This limited their ability to monetize their expertise and build their practice.
The Solution
Our strategic approach
We developed a content strategy that transformed their expertise into consistent, valuable thought leadership. This included: identifying key themes where they had unique perspectives; creating content that referenced industry reports and market data; building a consistent posting cadence; developing long-form articles on financial services trends; and strategically growing their network of senior FS executives, consultants, and industry leaders.
The Results
Measurable impact and outcomes
Impressions - 12 months
200,592
Impressions over 12 months.
Profile Views - 12 months
3,122
Profile views over 12 months.
Leads/Month
5
Leads per month.