Legal Academia: Recognised for his research
A legal academic and sustainable brand founder needed to build visibility for both their academic work and their sustainable brand, moving from niche recognition to broader industry visibility.
The Challenge
Understanding the problem
The legal academic had strong expertise but was known only within academic circles. Their sustainable brand had minimal online presence. They needed to expand their reach beyond academia to include legal practitioners, sustainability professionals, and potential brand customers. Both profiles needed strategic positioning to attract the right opportunities.
The Solution
Our strategic approach
We developed a dual-strategy approach: positioning the legal academic as a bridge between academia and practice, and building the sustainable brand's presence. This included: creating content that made academic insights accessible to practitioners; sharing perspectives on legal trends and sustainability; building networks across legal, academic, and sustainability communities; developing brand content that resonated with sustainability-conscious audiences; and coordinating messaging across both profiles.
The Results
Measurable impact and outcomes
Avg Impressions/founder profile - 12 months
320,888
Average impressions per profile over 12 months.
Engagement - 12 months
81,023
Engagements over 12 months.
Speaking gigs and conferences - 12 Months
20+
Speaking gigs and conferences over 12 months.